PROBLEM:

Let's dive into this amazing story of our client, a talented luxury wedding photographer. She's been facing quite a journey, and I'm here to help her navigate through it all. Picture this: she's been struggling to maintain a consistent presence and grow her Instagram account. Burnout has taken its toll, and she's yearning to shift her focus towards other important aspects of her business. Can you believe it? She hadn't posted anything for over 6 months before she reached out to me.

To add to the mix, she recently made a big move from Thailand to the lovely city of San Francisco. This transition has left her without a solid local client base, creating an additional challenge for her business. The struggle is real, and it's not just impacting her professional life—it's taking a toll on her family life as well. Finding that perfect balance while relocating her business has been a juggling act she's determined to conquer.

But here's the thing, our client understands the immense importance of social media. It's not just a tool for business growth; it's an absolute necessity. Her Instagram presence serves as her portfolio, showcasing her breathtaking work and playing a pivotal role in expanding her reach and clientele.

So she turned to me, seeking a guiding light in this overwhelming journey. Her request? Well, it's a big one. She needs me to take the reins of her Instagram content plan, breathing new life into her account. Together, we'll create captivating content using her portfolio photos, complemented by insightful blog posts. Consistency is the name of the game—we'll ensure a steady stream of posts that will keep her audience engaged and craving for more. And let's not forget about growth. With her relocation to a new area, we'll work hand in hand to attract local clients, expanding her influence and establishing a strong presence in San Francisco.

METHOD:

01

02

03

First things first, the strategy. We took a deep dive into the mind of her ideal client. 

We developed a brand voice and messaging that would speak directly to them and help them feel seen. 

We included specific geographic regions near her new home to target with our captions, geo tags, and outbound efforts. 

We even recommended 5 dream collaborations for her to work with in the near future.

Then we built a content creation strategy. We pulled some of her best galleries and created a spreadsheet with all of the vendors tags. 

We used this content to create a gorgeous grid layout, beautiful seamless carousels, and breathtaking reels that will attract her ideal luxury clients while she builds her new community in San Francisco. 

Lastly, we developed an outbound engagement plan to attract her ideal clients, brand collaborations, competitors, and publications. 

We focused on her ideal audience by looking at hashtag feeds they might be on. We liked, commented, saved and shared content that resonated with them.