CASE
STUDY 02

Case study 02 is a marine dealership located in Saint George, UT. They needed help creating brand awareness and consistency showing up on social media. See how I helped them grow by 14.5% in 3 months. 

BRAND AWARENESS, CONSISTENCY

PROBLEM:

This client recently launched a marine dealership and mechanic shop, ready to take on the waves and make a splash in the industry. But here's the thing, they're facing a big challenge - building brand awareness.

Time and knowledge are precious commodities for this client. With all the hustle and bustle of running their business, they simply don't have the capacity to tackle social media on their own. And guess what? Their struggle to build a community, create brand awareness, and develop social proof without social media has been real.

But you know what they say, social media is where it's at, babe! Our client understands the necessity of gaining social proof and establishing a strong brand presence. They know that social media holds the key to reaching potential clients, showcasing their expertise, and building a loyal community.

So, they reached out to me, and I'm thrilled to be their social media gal! Their request is crystal clear - they need me to take charge of managing their social media channels. But it's not just about mindlessly posting. No, no, no. We're going to provide valuable information, engage with potential clients, and create a vibrant community where enthusiasts gather to connect, learn, and get inspired.

METHOD:

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We began by creating a super strong social media strategy including brand tone of voice, pillar development, customer journey, persuasion methods, and a content plan. 

Their strategy was incredibly in-depth and helped us both see the vision for their brand. 

Then we started on content creation. We created a library of stock video and photo content to pull from since they didn't have any original content. 

We used their pillars and brand messaging to write compelling hooks and captions to attract their ideal audience. 

We provided their audience with loads of free, valuable content to give them a reason to stay. 

Lastly, we developed an outbound engagement strategy. 

We followed and engaged with ideal clients and related industries every day for 15 minutes and more on days when we posted.

We used relevant hashtags to attract an local audience to start building a community.