PROBLEM:

This client is a total boss, running her online-based business professionally. But here's the thing - she's been facing some major struggles. The pressure of maintaining a consistent presence and growing her Instagram account has taken a toll on her. Burnout is real, and she's ready to focus on other important aspects of her business that need her attention.

Can you imagine the impact this burden has had? It's not just her business that's been affected; her personal wellness has taken a hit too. But hey, she knows the power of social media. It's a game-changer when it comes to business growth and conversion. She wants to make sure her brand shines online and convinces people to take action.

That's where I come in! She reached out to me, desperately seeking some relief from the never-ending task of managing her Instagram content plan. She's got a treasure trove of resources - blogs, emails, and a library full of stunning photos - but she needs help turning them into engaging content. And consistency? Oh yeah, she wants that too. She's determined to see targeted growth for her Instagram account.

I'm here to make it all happen. Together, we'll take the load off her shoulders. I'll handle the content creation, utilizing her existing resources to create eye-catching posts. And trust me, we won't miss a beat. Consistent posting and growth are at the top of our list. It's time for her to reclaim her freedom, focus on what she loves, and watch her business soar.

METHOD:

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First things first, the pillars. As a team, we established her content pillars and what they represent. Coaching, Wellness, and Photography. 

Then we determined a reasonable posting schedule, for her, she wanted to post 5 times a week - a mix of reels, static, and carousel form content. 

We also determined that it would benefit her by showing up on stories daily (as much as possible) to build a stronger connection with her audience. 

Then we built an outbound attraction and engagement strategy including daily interaction with her followers, non-followers, and hashtags. 

Our hashtag bank had a mix of ultra-niche to broad tags and we developed unique banks for each of her pillars. 

Not to brag, but on one post alone we reached 7K users wit hashtags... (this could be you, bestie!)

Lastly, we developed a content calendar and idea bank that we could easily pull from. 

We consistently posted about each pillar every single week and mixed up the content structure to see what was resonating the best with her audience. 

We matched the content calendar with her current offers to grab the attention of her audience and bring them down the marketing funnel.