In this episode of The Rave Social Podcast, Jaiden is joined by Chloe, a personal brand coach, business baddie, and dog mom who’s built three six-figure brands from the ground up (no big deal). These two internet mutuals-turned-real-life-wives (yes, they both just got married!) are diving deep into all the messy, magical, and misunderstood parts of building a personal brand in 2025.
They break down the biggest roadblocks they see in the online space—like what it actually means to “be personal” on your platform, how to stop chasing views that don’t convert, and why your morning matcha routine isn’t the reason people hire you (but it’s cute, so post it anyway).
You’ll hear spicy takes on:
- Why clarity always beats visibility
- What builds real trust (hint: it’s not your wedding photos)
- How to sell confidently without feeling like a walking sales pitch
- Balancing your many passions without confusing your audience
- Why burnout doesn’t have to be part of your brand story
Chloe brings the wisdom, Jaiden brings the vibes, and together they make a pretty iconic duo.
Whether you’re a creator, coach, or just trying to figure out what to post, this episode will help you show up online in a way that feels fun, clear, and profitable. Because yeah, we’re all here to help people… but we’d like to get paid too.
Hi, I'm
Jaiden
A social media strategist who traded the corporate grind for helping entrepreneurs slay their online presence. I mix creativity with data to keep things fun, strategic, and stress-free. My mission? To make social media effortless and totally awesome for business owners like you.
post smarter,
Not harder.
Grab my content templates for creating content that screams “halle-f*cking-lujah” to your dream clients.
hell yeah!
tune in to the podcast
Your launch,
but cooler.
Skip the stress—these IG story templates are everything you need to have a strategic launch.
learn more
Tools and things that slay.
The ultimate site builder for creators. Get your first month FREE on me!
showit
The Client Management software every service provider needs in their back pocket.
honeybook
Selling things? Use Stan Store for the most streamlined sales process.
stan store
If you're a stat girlie like me, you'll LOVE Metricool. :)
metricool
the books that lowkey changed my life.
shop now
Hi, I'm
Jaiden
A social media strategist who traded the corporate grind for helping entrepreneurs slay their online presence. I mix creativity with data to keep things fun, strategic, and stress-free. My mission? To make social media effortless and totally awesome for business owners like you.
post smarter,
Not harder.
Grab my content templates for creating content that screams “halle-f*cking-lujah” to your dream clients.
hell yeah!
tune in to the podcast
Your launch,
but cooler.
Skip the stress—these IG story templates are everything you need to have a strategic launch.
learn more
Tools and things that slay.
The ultimate site builder for creators. Get your first month FREE on me!
showit
The Client Management software every service provider needs in their back pocket.
honeybook
Selling things? Use Stan Store for the most streamlined sales process.
stan store
If you're a stat girlie like me, you'll LOVE Metricool. :)
metricool
the books that lowkey changed my life.
shop now
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