Welcome back to the Rave Social Podcast! In this episode, Jaiden sits down with Hannah Hoffman from Sunny Social for a raw conversation about social media burnout, boundaries, and finding your way back to joy in business. Hannah opens up about her journey from thriving social media manager to complete exhaustion, sharing how she went from firing all her clients in February 2024 to taking a four month break from social media entirely. She walks us through the imposter syndrome, the weight of constant comparison, and ultimately making the difficult decision to let her business “die” in order to save herself.

The conversation dives into the reality of being “always on” when social media is both your work and your personal space, and how Hannah learned to protect her “social real estate” by unfollowing and muting accounts that triggered comparison. They explore practical strategies for recognizing when you’re truly burning out versus just having a tough day, the importance of aligning your posting frequency with your actual capacity, and why perfectionism is really just procrastination in disguise. Hannah shares how she now uses her cycle to work with her energy instead of against it, and why she’s made joy and fulfillment key metrics in her business alongside engagement rates.

This episode is a powerful reminder that taking a step back doesn’t mean giving up, and sometimes the best thing you can do for your business is choose yourself first. Whether you’re a social media manager, business owner, or just someone feeling overwhelmed by the pressure to constantly show up online, this conversation offers hope and practical wisdom for creating a healthier, more sustainable relationship with social media.

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